
JOIN US FOR AN EXCLUSIVE
SEEKERS OF BETTER EVENT
At Cherry Optical Lab, we believe the best way to help patients is to empower the eye care professionals who serve them. We also surround ourselves with the best minds in the industry. That’s why we partnered with Samantha Toth to develop a series of unique CE-approved courses for doctors and practice managers.
Your Seekers of Better event features a dynamic course, thoughtfully selected by your Cherry Optical Lab representative.
WHAT ATTENDEES ARE SAYING ABOUT THESE EVENTS
“Samantha was extremely passionate about her work, but also understood the importance of the points she was making and how they should not be something that can be implemented overnight. I appreciated her use of case studies to show these ideas can happen.”
Allyson Tebon | Green Bay, WI
“Samantha presented the information very effectively and in a way that was easy to comprehend. I definitely am convinced to implement some of these techniques in practice.”
Taylor Meltzer, OD | Somerville, MA
“Fun and informal! Realistic ideas that can be put to use!”
Maureen Dusen, ABOC | Des Moines, IA
“Very enthusiastic and genuine. Great advice for customer service and being a leader.”
Jessica Jackson, OD | Marquette, MI
Samantha Toth, ABOC
Samantha Toth is a dynamic, professionally trained speaker who delivers the right message, making a difference at any planned event. She is one of the most sought-after speakers in her areas of expertise because of her unique perspective, unforgettable stories, and proven results. Samantha is high-energy and passionate, sharing specific strategies that attendees can use immediately. Whether experienced professionals, first-time managers, or customer service, Samantha inspires audiences to think differently and implement change.

Tour Dates
Registration Instructions
Events are expected to sell out quickly. Registration is required and limited to a maximum of two guests per practice location to ensure comfortable accommodations. We recommend that your business's principal(s) and/or a key optical employee be present.
SEPTEMBER '26
OCTOBER '26
NOVEMBER '26
For those of you who have been part of our journey before, we deeply appreciate your support and look forward to our next adventure together!
To everyone else, we're excited at the prospect of welcoming you! Ensure your spot by RSVPing at your earliest convenience.
Cheerfully,
The COL Team
